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- Product Description
- History of the Brand
- Characteristics
- Videos
Inspired by one of the most beautiful Portuguese landscapes, Antiga Barbearia de Bairro revisits yet another historical neighborhood, the Oporto Ribeira. The tones and graphic design present in the packaging were inspired by the characteristic colors of the buildings - ochre, brown or bordeaux - as well as the designs of the wrought iron verandas found on the buildings of the Oporto Ribeira.
The fragrance, created from scratch in Portugal by I-Sensis, translates into a citric woody perfume, fresh as the breeze that is felt by the river and that immediately transports us to the universe of ochre colored houses, spread along the riverside and in labyrinth streets.
There isn't only one aroma, but many that are mixed together with the same skill that in the cellars the famous wine that gives the city its name is aged: Italian bergamot, sour orange and peitigrain with nuances of spices, fruit and floral notes, where magnolia and jasmine stand out... at the base, the scent of musk and cedar wood are a reminder of the typical boats that in other times navigated the Douro packed with wine barrels.
On a closing note, a touch of labdanum is sensed - the plant that grows wildly on the ledges of the hillsides, creating an intimate, masculine and unique envelopment. A fragrance just as unique as the Ribeira itself, recognized by UNESCO as World Heritage... an aroma that men are going to want to make their own, turning it into their own every day heritage.
Products from the Ribeira do Porto Line:
- Hand Soap 150g
- Bath Soap 350g
- Bristle Shaving Brush - with lacquered handle and wooden box
- Cologne and After-Shave Lotion (Christmas 2011)
Antiga Barbearia de Bairro invites you to travel in time and revisit the typical Portuguese neighborhoods with Portuguese pavement streets and small local shops filled with people and animation, where, with the help of soap and a brush, beards were shaven with a shaving knife.
Old habits are back in style
Antiga Barbearia de Bairro is the first brand launched by the Portuguese company 100ml. Luís Pereira and Catarina Fragata are the Portuguese company's creators and administrators. The design component is the responsibility of the Portuguese graphic designer Rui Melo.
Those responsible for this project want the shaving ritual, which has been a bit abandoned over the years, to be reborn and the traditional shaving brush highlighted once again.
The Antiga Barbearia de Bairro (ABB) has very clear DNA: it doesn't want the old barber shop habits to be lost and, at the same time, wants to infuse them with the design of typical Portuguese neighborhoods. According to this company, Portuguese culture is the motor of creation behind the entire creative process of its products.
100ml is a young company that was born with the intent of managing and creating Portuguese brands in the perfume and home fragrance sector. Besides Antiga Barbearia de Bairro, 100ml is a Castelbel agent in Portugal and detains the perfume and soap license for Amor Perfeito, a line by the Portuguese fashion designer José António Tenente.
Antiga Barbearia de Bairro was born from 100ml's desire to create a brand targeted at the male audience. The passion for old barber shops and their social involvement with typical neighborhoods, helped the Portuguese company define the brand's concept.
In Portugal, barber shops are an intricate part of the history of many cities and the perfect place for social gathering. Today, many neighborhoods still keep that tradition alive, in terms of experience and process, in areas where the culture of communication remains: the conversations and exchange of greetings that are so typical of Portuguese culture and of which we are so proud.
This is the spirit that Antiga Barbearia de Bairro wants to relive and perpetuate because, happily, there are still a lot of those olden days left in today: the typical neighborhoods, the small, local commerce and the Portuguese pavement that covers the streets, filled with people and animation.
Who doesn't remember the neighborhood barber shops, where getting a shave meant using a shaving knife, cream and brush and where conversations happened naturally and without rushing, to the crackling sound of the radio... the neighborhoods where gentlemen in hats dressed their very best before stepping out...
The clients of the Portuguese brand Antiga Barbearia de Bairro are all men who enjoy using soap and a shaving brush, as well as hand and bath soaps. This brand name can be found in Portuguese design stores, where they are seen as an object of design and a souvenir from our country.
Currently, it is available in about 100 shops in Portugal, namely: Serralves (Oporto), Museu Berardo (Lisbon), À Antiga Portuguesa (Cascais), Alma Lusa (Lisbon), Jimmy Style Shop (Lisbon), as well as other prestigious spaces, such as the Loja das Meias in Amoreiras, El Corte Ingles (Lisbon), Hotel Infante Sagres (Oporto) and Palácio da Pena (Sintra).
The Portuguese brand plans to enter the international market and is currently establishing the first contacts with various companies.
Shaving Brush and Soap
The shaving brush and soap are this Portuguese brand's icons. The shaving brush because of its strong connection to the image of the old barber shops, is a brush with badger bristles and a natural oak wood handle, produced by the Portuguese company Semogue. The shaving soap was created by the Portuguese company Castelbel and is currently the only existing Portuguese shaving soap.
Antiga Barbearia de Bairro is a project with a strong cultural identity: its products are authentic and no detail was neglected. In the Príncipe Real soap collection, you'll find on the packaging interpretations of details found on the buildings of the Príncipe Real neighborhood itself.
Coming soon is the launch of the second neighborhood, this time the Ribeira, in Oporto, as well as some new products that will be a part of this edition.
Don't miss it, in a neighborhood close to you!
Technical Information
Company: 100ml, Perfumaria Sociedade Unipessoal, Lda.
Address: Rua Henrique Lopes Mendonça n.º 3, 3º D
1100 Lisboa
Telephone: 911 005 100
Owners: Luís Pereira and Catarina Fragata
Founded in: 2008
Site: www.100ml.pt
